Jerry Kuyper, Jerry Kuyper and Partners

Posted: November 20th, 2010 | Filed under: Speakers | | No Comments »

Jerry Kuyper has over twenty years of experience directing and designing brand identity programs for leading identity consultants including Lippincott, Siegel & Gale, frogdesign, Landor and Saul Bass. His clients at these firms have included Banco Santander, Cunard, Disney, DuPont, GE, 1996 Olympic Games in Atlanta, Rizzoli, Stanford University and the World Wildlife Fund. He has designed visual identities for Aqua America, AT&T, Cisco, Cushman & Wakefield, Invisalign, LodgeNet Interactive, Singapore Technologies, Sprint, Times Mirror and Touchstone Films. Jerry has a degree in Graphic Design from the University of Cincinnati and completed four years of graduate work at the Basel School of Design in Switzerland.
Jerry Kuyper Partners was founded in 2004. Jerry provides the creative leadership and selects the best and most effective partners for each corporate identity engagement. Our services include brand strategy naming, brand architecture, visual identity, design systems and identity standards.We have worked on major identity programs with Cartus, Cigna, Cisco, CoolSculpting, Invisalign, LodgeNet Interactive, Penn Medicine, Texenergo and the Visiting Nurse Service of New York.

Corporate | Product Brand

Jerry Kuyper will draw upon lessons he has learned from the world’s leading identity firms to deliver an engaging presentation on when the best product brand may be the corporate brand. He will also address the power and challenges of brand identity.