Igor Mann, Mann, Ivanov and Ferber

Posted: November 20th, 2010 | Filed under: Speakers | | No Comments »

Igor Mann was born in Odessa in 1965. Has finished the Moscow University of Management in 1989, and in 1994 has protected the master’s thesis on a theme «System of marketing communications in the foreign trade activity of the enterprise» in the All-Russia Academy of Foreign Trade. Worked as the director for marketing in companies Lucent Technologies, Avaya, Alcatel, Арктел, MIAN. In 2005 with two partners has based publishing house «Mann, Ivanov and Ferber» which for some years has managed to take in the lead positions in the Russian market of the business literature. In the autumn of 2009 with partners Igor has created company Kongru. In 2005 Igor Mann has entered into a rating of 30 leading marketing directors (Firm Secret magazine). The marketing consultant of year in Russia (2006 and 2008). The author of books “Marketing on 100 %” («the Book of year 2004» and «the Best book on marketing» in Russia), “Marketing on 100 %: a remix” (Three times winner «the Book of year» under the version of the Russian Guild of experts in marketing), “the Marketing car” (in the co-authorship from A.Turusina), “And now questions”, “Without the budget”.

To lift turns! About small – but very important – brand roles in this process

Working in the consumer market, any company (ок, 99 % of the companies) will try to increase turns of sales. The special role here should be given to marketing.
And not only to marketing communications – and all work directions. About these directions – and about on what sites of these directions Brands be required to you – and speech in performance will go.

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