Andriy Fedoriv, Sahar

Posted: October 11th, 2010 | Filed under: Speakers | | No Comments »

Since 1998 in marketing. Worked for Saatchi&Saatchi and Bates Ukraine. Led 141 Ukraine and Abrikos. Has been running his own business since 2003. Major – creative ideas and design. Among the companies –consulting company Fedoriv.com, Creative Agency SAHAR, Karandash Design Bureau, ESCAPE.UA Digital Marketing Holding and others. Has been announced as Brand Manager of Ukraine since March 2010, on his own initiative carries out projects, focused on brand development of the country.
Fedoriv.com – marketing consulting company. Major clients are owners of the businesses. Key products are building a marketing system at the Client’s company, complex marketing strategy development and implementation. There are 9 people in the team. Clients of Fedoriv.com operate on Ukrainian, Russian and Belorussian markets. SAHAR. International Creative Agency. Founded in 2004. Discovery of the year 2005 on Ukrainian advertising market, the first EPICA award for TV advert in the history of Ukraine, the most creative agency in Ukraine 2006. Has been actively working on other markets since 2007, primarily in Russia and Belorussia. The project of launching into the market for Botaniq, the projects of advertising for TEKHNOSILA and ТNК-BP, the project of branding and advertising for OSTANKINO and many others were implemented in Russia.

«Creative television advertising. Don`t be in a hurry to say your last goodbye»
On the major advanced marketing conferences they’ve been talking for few years already about the death of 30c advertising. Have been talking about the victory of innovational and digital media. Although big brands of such a massive and not developed markets as CIS countries can not ignore TV, they do consider it as the main carrier and still will. Besides the media strategies and planning approaches there is also the question of creative ideas for adverts on the air. During 5 years we have done more than 100 TV projects. There are peculiar properties and identity for different types of TV communication objectives approach. There are hidden reefs and simple waifs in production process. Let`s share ideas.