Andrew Streeter, Pack-Track

Posted: September 19th, 2010 | Filed under: Speakers | | No Comments »

International packaging specialist, opinion former and director of Pack-Track. Andrew is an internationally recognised consumer packaging expert specialising in food and drink, OTC and Pharma. He began his career in scientific packaging research at Pira International before founding CPS International in 1984 which specialised in a holistic approach to consumer packaging. From CPS Pack-Track was born – now a leading online research tool for the branders and packaging industry, helping to identify pack innovations globally. Pack-Track is an international packaging innovation company with an online base. It operates globally and provides consultancy packaging services. Branding and Packaging specialists from the top 100 FMCG, OTC and POM manufacturers now subscribe to the website and use it on a daily basis. Whilst Andrew’s knowledge of packaging is global, he is a leading authority on Japanese packaging application. As a result he opened TokyoPack in 2002 with Princess Nobuko of Mikasa. Andrew is regularly consulted by governments around the world including the Singaporean Government who invited him to undertake a study that led to the recommendation and acceptance of a consumer packaging centre in the country. Andrew Streeter has made a number of films on the subject of consumer packaging and writes regularly about it too.

Innovative Packaging can Achieve Success for Brands as Agenda’s Change

An insight into the theory and practice of innovating with packaging for brand creation and development against the back-drop of the new global challenges including sustainability. Addressing how these theories are put into practice with demonstrations and practical insights from a global perspective.

The key topics will be:

- The dynamic power of packaging innovation in branding
- The impact of sustainability on pack innovation
– Making the goal posts smaller
- Creating a branding innovation strategy with packaging